What is Avon UK?
Avon is a county of ceremonial significance in the West of England. Its main cities are Bristol and Bath. The name comes from the River Avon.
Avon is among the world's largest direct-sales companies with six million women seeing an Avon brochure every three weeks. Their multi-billion dollar merchandise can be purchased through their worldwide network.
Established in 1886
Avon is the fourth-largest beauty business. It has 6.5 million employees spread across 100 countries. Its core values are women for women, and it is evident in its product line and corporate culture. The logo, for instance is decorated with pink shades and mother of pearls to signify femininity. In addition, all letters except for the "n" are depicted as capital letters, to emphasize their importance and power.
David McConnell founded the company in 1886. He was a traveler book salesman who discovered that women customers, which were often women who were at home in the afternoon, were more attracted by the free perfume samples that he offered them. McConnell hired them as sales representatives and the Avon company was born.
Today, Avon is one of the biggest cosmetics companies in the world and a household brand in many countries. It is known for its charitable work and has backed campaigns against breast cancer and gender violence. It also shows leadership in environmental concerns, with its own dedicated sustainability team.
The founder of Avon was a fervent believer in the power of women. This was an innovative idea at a time when women were expected to stay at home and take care of their families. Avon's model of business gave women the opportunity to earn a living and achieve personal success. avon uk brochure is still managed by Angela Cretu who is a strong woman. She is responsible for the overall business operations outside of Latin America, as well as oversight of the brand globally.
The company is geared towards women.
AVON is a brand that offers food and mascara on lashes. It's the company that fights wrinkles with one hand and breast cancer on the other, that knows the importance of a perfect lip, but is still able to open its mouth to speak out against domestic violence and for women's financial independence. It's the firm that supports six million Representatives around the globe.
David H McConnell founded the company in 1886 as a way provide women with financial freedom. Today the company is a leading player in the cosmetics industry and one of the longest-running direct sales companies in the world. It has built up an impressive history of 130 years. Despite its age it remains at the forefront of modern social selling and beauty with a variety of products, including cosmetics, fragrances, jewelry and cosmetics as well as accessories.
Instead of focusing on traditional retail outlets the representatives of the company's five million (or"Reps") sell products directly to the customer face-to-face or online, developing relationships along the way. This is a strategy that has been tested over many years. It allows mums and fathers, students young business owners and retirees to work at their own pace while earning. As the pandemic shifts working patterns, it's a model that is more relevant than ever. AVON's new campaign celebrates women in a variety of roles models that range from a London beatboxer to an art restorer, and an astronomer, each embodying their strengths.
Make sure you are in control of your power
For more than 135 years, Avon has stood for advancement for women, encouraging women of all ages to manage their own business and earn a steady income. The company's legacy is still active today, with its famous earning opportunity that allows mums, students, and young entrepreneurs to manage their own destiny. The brand is known for encouraging women to embrace their strength and confidence with its catchphrase 'Ding Dong Avon calling'.
The brand's new "Embrace your Power' global platform, visual identity, creative approach and integrated campaign was designed in collaboration with Wunderman Thompson UK and is based on the premise that every woman is born with the power to be who she is however, gender inequality hinders this power. Avon intends to highlight these strengths, by helping women achieve financial independence, bringing them together with a group of people who appreciate beauty, and offering the most beautiful products for sale at a bargain price which is essential given the increasing cost of living.
The brand will also be available on Amazon in the UK for the first time in order to expand its omnichannel approach and reach a wider audience. More than 300 Avon's skincare and beauty products are available to purchase through Amazon along with the option of ordering via an Avon rep in-person or online.
Since the campaign's launch Avon's Awareness Score that measures the mood of consumers toward thousands of brands every day - has increased by four percentage points for Britons over 50.
Supporting the causes that matter to you
In the early days Avon's sales model was controlled by a network of distributors, referred to as representatives. One of the first representatives was Mrs. P.F.E Albee, a resident of Winchester, who became a role model for the Avon Representatives we know today. She was a pioneer in offering women the chance to achieve financial independence and earn their own income at a time when many women did not even have the vote.
AVON is committed to advancing causes that are important to women, especially those who are affected by breast cancer and domestic abuse. Through our Avon Foundation, we promote and aid charitable educational, scientific and humanitarian activities across the globe, with a particular emphasis on helping women lead better lives.
Avon UK donated more than 22 million PS to two domestic violence charities: Refuge and Women's Aid. Avon UK also supported the Refuge campaign 'Four Ways to Speak Up,' which calls for one third of local authorities in the UK to provide specialized services to children and women to end violence based on gender.
The legacy of Avon is deeply rooted in popular culture. The iconic ding dong avon girl was introduced in 1954 and was immortalised by Tim Burton in his gothic classic Edward Scissorhands. Avon's wholesome reputation is also illustrated in its iconic Avon brochure, which has reached over six million people a week since it was first launched in 1905.